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Strategic Sports Event Management

Author(s) (if known): Guy Masterman
Year published: 2014
Published by: Routledge
Publisher location (city or country): UK
Summary of research content/aims: This book provides students and event managers with an insight into the strategic management of sports events of all scales and types, from international mega-events to school sports. It combines a conceptual framework with a practical, step-by-step guide to planning, organising, managing and evaluating events. It also explains the importance of adopting a strategic approach, showing how to implement strategies that lead to successful outcomes over the short and long term.
Keywords: Strategic, sports event management, planning, organising, managing, evaluating
Cost to access?: Yes
If Yes, What is the cost?: £40.99
Located in: Book