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Marketing Destinations and Venues for Conferences, Conventions and Business Events (second edition)

Author(s) (if known): Rob Davidson and Tony Rogers
Year published: 2016
Published by: Routledge
Publisher location (city or country): Abingdon
Summary of research content/aims: This book combines the principles and best practice for marketing conference destinations and venues in the global marketplace. The text is illustrated with many case studies. It is designed for use by industry practitioners as well as for colleges and universities running conference and event management courses.
Keywords: Marketing, destination, venue, conference, convention, business event, strategy, practice, trends
Cost to access?: Yes
If Yes, What is the cost?: £36.99
Located in: Book