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Making the most of our business visitors

Author(s) (if known): Rob Davidson
Year published: 2005
Published by: Business Tourism Partnership
Publisher location (city or country): UK
Summary of research content/aims: This report looks at how cities and resorts in Britain can significantly increase their earnings from the conference and exhibition sector by persuading visiting delegates to extend their trips to the destination for leisure and recreational purposes.
Keywords: Business extender, business tourism, leisure tourism, delegate, visitor, spend, earnings, destination
Cost to access?: No