Susan has been the CEO of NOEA for the past 15 years and their UKEVENTS representative during that time. She also sits on the Tourism Council representing UKEVENTS. Her background is in large events; she was Event Director of the Bristol Balloon Fiesta for 16 years, dealing with all aspects of the event from sponsorship, marketing, operations, working with local authorities, and SAGS, to ensuring there were enough toilets! At NOEA, she has worked with their leadership to implement their BuildBackBetter campaign; getting talent back into the industry and providing educational resources for members. She worked hard through the pandemic to get our industry’s issues heard by government, while supporting initiatives that benefit both. She is passionate about the industry and sits on the executive board as Vice Chair for the Mid Somerset Agricultural Show and is Chair of the Livestock Committee.
