Susan has been the CEO of NOEA for the past 11 years and their BVEP representative during that time. Her background is in large events; she was Event Director of the Bristol Balloon Fiesta for 16 years, dealing with all aspects of the event from sponsorship, marketing, operations, working with local authorities, and SAGS, to ensuring there were enough toilets! At NOEA, she has worked with their leadership to implement their BuildBackBetter campaign; getting talent back into the industry and providing educational resources for members. She has worked hard through the pandemic to get our industry’s issues heard by government, while supporting initiatives that benefit both. She is passionate about the industry and sits on the executive board for the Mid Somerset Agricultural Show and is Chair of the Livestock Committee.