UKEVENTS RESEARCH & BUSINESS INTELLIGENCE WORKING GROUP
The working group's key priority objectives and areas of policy under the UKEVENTS Strategic Plan of Work 2022-23 are as follows:
Be the primary resource, collector and reference point for all research, insights and market intelligence related to the UK events
sector, and to specifically:
- Extend the sample audience for the Quarterly Business Barometer to achieve a more balanced market view.
- Complete and publish a new version of the UK Events Industry Report (last completed in 2019 and published in 2020) in early 2023 to provide an update and comparison for the sector both pre and post pandemic.
- Create annual research on the volume and value of events within the UK, potentially in collaboration with VisitBritain.
Working Group Members:
Chair: John Gallery
