GL events - 'How to' Guide for New Event Profs 

GL events UK has launched a ‘How to’ guide aimed at new organisers entering the events industry. The online resource is available now and features short chapters, offering advice on everything from marketing and ticket sales, to legal matters and sponsorship; all presented through the voices of event professionals who have experience in creating and producing new events.

The fun and engaging guide was created as a result of GL event’s ongoing research in the industry; which identified the need for more commercially-minded, collaborative relationships, and for more guidance and support to be passed on to new and younger event organisers. The guide is intended as a first steps document that uncovers good and bad practice, outlining some of the experiences to come for any new event.

Chapters include commentary from Louise Young (Strawberries and Creem), Lee Denny (Leefest), Nick Morgan (We are the Fair), and Gill Tee (entertee), with wide-ranging subjects including funding for new events, event technology, safety and security, supplier and sponsor relations, and marketing masterclasses. The guide includes articles, infographics, top-tips, animations and visuals, making it as entertaining as it is informative.

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