By Simon Hughes - If you have a moment and want to be inspired by some great work do please click on this link: http://www.eventphotographyawards.com/2015-finalists/. It takes you to the Event Photography Awards 2015 finalists. The winners were announced at the Barbican last night and many of the conversations that followed the awards ceremony revolved around the need for the events industry to truly embrace the fantastic potential that first class content from events brings to all of us in the age of smartphones and 24/7 social media feeds. Yet on my way to the event I passed a sign that read "The smartphone generation doesn't look up to see where they are going."
By Simon Hughes - I don't know about you but, if the debate about the television debates is anything to go by, I think we're in for a fantastic time in the run up to the general election.
By Simon Hughes - The other day a friend of mine who is a brilliant marketer commented on some research he'd seen. In the annual flurry of predictions and trends that we're deluged with at the turn of the year, he'd come across some that identified how effective live and experiential events were when compared to other traditional channels.