- New brand reflects diversity and growth of UK events sector -
The Business Visits and Events Partnership (BVEP), the umbrella body and advocacy group for the UK’s £70 billion events industry, has today unveiled its new brand identity, UKEVENTS, at The Business of Events: UK Policy Forum, at the QEII Centre in Westminster, London.
The rebrand marks the organisation’s commitment to strengthening its position as the collective single voice for the UK events industry and growing its influence and collaboration with other aligned organisations and sectors.
The change, effective from today, follows a successful consultation period with the organisation’s member partners, and will include a retitle and a refreshed brand identity which will be gradually phased into operations and communications in the coming months. According to the Executive Committee, this reflects the group’s values of championing a more inclusive sector that supports the delivery of economic growth and benefits for the whole of the UK.
Chris Skeith OBE, Chair, UKEVENTS said: “We are delighted to reveal the UKEVENTS identity to our peers, members, and the wider industry, and truly believe the changes better reflect the diverse nature of the events sector our partners represent which has grown to not only include meetings, conferences, exhibitions, and trade shows, but also incentive travel, event hospitality, ceremonies, sporting, cultural, outdoor and festivals.
“Many positive things have been mused, actioned, and executed under the BVEP name, and BTP (British Tourism Partnership) before it, and I know I speak for many of our members and executives when I say we’re proud of all that we have achieved, and how we’ve evolved since the partnership was formed in 1999. But progression is about moving forward and adopting alternative approaches, and I look forward to continuing our work with a fresh and exciting new look. The UKEVENTS name incorporates how our members are adapting and growing in line with the UK’s ever-changing events industry, and demonstrates that as a collective, our sector is a serious contender for international trade, exports and inward investment.”
Keep up to date with UK Events’ latest news and events on Twitter and LinkedIn.
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Notes to editors
For further information on BVEP please contact Beth Hughes or Hollie Luxford on 01892 619100 or at
About UK Events
UKEVENTS’, formerly the Business Visits and Events Partnership’s (BVEP), vision is to support sustainable growth for the UK’s £70 billion UK Events Industry. UK Events’ mission is to support growth across the entire sector via advocacy, networking, collaboration and a collective voice.
UKEVENTS’ objectives are to:
- Operate an umbrella organisation to represent, promote and further the interest of member organisations involved in the United Kingdom Events Industry
- Advance the interests, standing, quality, sustainability and growth of the United Kingdom Events’ Industry
- Seek greater collaboration across the Events’ Industry sectors on common issues
- Forge close links with Government departments, including devolved Governments where possible via representation that can influence favourable policies towards the Industry. In particular, maintain strong relationships with key sponsoring departments, DCMS, DIT and BEIS
- Seek a stronger link with the Creative Industries and other related sectors
- Encourage joint events
- Increase the focus on professionalism and skills development.
UK Events Partners
• ABPCO (Association of British Professional Conference Organisers)
• AEME (Association for Events Management Education)
• beam
• Business Travel Association
• Core Cities
• Events Industry Alliance (AEO, AEV, ESSA)
• Events Industry Forum
• EMA (Event Marketing Association)
• EVCOM (Event & Visual Communications Association)
• ICCA (International Congress & Convention Association)
• London & Partners
• Meetings Industry Association
• Meet in Ireland
• MPI
• NOEA (National Outdoor Events Association)
• PCMA (Professional Convention Management Association)
• PLASA (Professional Lighting and Sound Association)
• PSA (Production Services Association)
• Tourism Northern Ireland
• Unique Venues of London
• VisitBritain
• Visit Wales
• VisitScotland Business Events