English Tourism Week is coming up in five weeks and, as usual, this is a great occasion to promote and celebrate the success of the industry and its importance to the UK economy. While the figures for domestic overnight tourism are currently being revised, the Day Visitor Survey results for 2018 shows that expenditure on day tourism increased by over £2bn - which is sufficient to generate and additional 30,000 new jobs.
And while inbound tourism revenue for 2018 looks like it will be down by 8%, the good news is that despite all the uncertainty associated with Brexit, the Anholt Nation Brands Index shows that the UK is still the fourth highest ranked in terms of Tourism. This means that regardless of Brexit, people remain attracted to the UK as a holiday destination and when the current uncertainty over future arrangements is resolved, the UK tourism industry will be well-place to continue growing, and providing revenue and employment for the UK economy.
However, this is where it becomes serious.
Just how the UK tourism industry responds to the post-Brexit environment will depend heavily on the outcome of three key Government strategies that are currently being developed - the Tourism Deal under the Industrial Strategy, the Aviation Strategy and the Immigration White Paper.
The first will play a significant role in determining the products and services that we are able to provide both domestic and international visitors, the second will determine our ability to get visitors from overseas into the country and spread them to the regions, while the third will determine whether businesses will be able to employ people with the necessary skills and motivation required to deliver the world-class service needed to for the UK tourism industry to be internationally competitive.
It is therefore not too much of an exageration to say that 2019 represents something of a crossroads for the UK tourism industry. If these three strategies contain the right policies for delivering tourism growth, then we will be well placed to take advantage of increased global travel and the UK's position as one of the world's top destinations.
Ensuring that this happens requires us to continue to be consistant and conherent in our advocasy on these three strategies, putting forward positive and forward-thinking proposals and demonstrating the ability of tourism to deliver on Government objectives.
English Tourism Week is prime opportunity to do this so I would encourage everyone to get involved - come to the ETW Conference, invite local MPs to take part in Constituency Day on the 5th April and attend the Parliamentary Reception with the Culture Secretary at Parliament.
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