The Event Industry Alliance (EIA) – the collective associations of AEO, AEV and ESSA, is pleased to introduce its latest cross association working group initiative – ‘Project Confidence’.
The purpose of the group is to formulate and implement consistent, timely and relevant communications across the three sides of the events industry – event organisers, venues and suppliers - to inform and engage stakeholders on the work being done to facilitate the safe resurgence of events, at the earliest opportunity.
The group, co-chaired by Louise Day, assistant director of marketing and communications at Manchester Central and Kate Simpson, marketing and communications director at the Business Design Centre, brings together some of the most talented marketers within AEO, AEV and ESSA membership.
It will look to create a comprehensive, rolling programme of communications to engage all stakeholders as we transition through recovery phases.
Day says; “It’s a real privilege to work with colleagues across the industry as part of this unique collaboration. We all recognise the importance of coming together to create a unified voice for our industry; one that not only amplifies the significance of events and the value they create but one that helps reassure our clients, partners and customers that we’re working tirelessly to get events back in business.”
Simpson says; “The events industry has been working hard over the last few months, in both lobbying the government and planning how events could now look and safely operate. The aptly named ‘Project Confidence’ is a key step in providing reassurance to all those who attend and participate in events, that we collectively as venues, organisers and suppliers, are doing everything we can to create safe spaces for people to meet again. I am proud to be working alongside members of all three associations in establishing communications that will support the work that has been going on behind the scenes to make the return to events a reality.”
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For further information please contact:
Carmen Searle - Marketing Manager
Association of Event Organisers (AEO)
119 High Street, Berkhamsted, Herts, HP4 2DJ
Tel: 01442 285817 email:
===NOTES TO EDITORS===
About the Association of Event Organisers (AEO)
Association of Event Organisers (AEO) is the trade body representing companies, which conceive, create, develop or manage trade and consumer events. It is run by its members for the benefit of its members through an elected council of representatives, specialist working groups and a fulltime secretariat.
Our aim is to be the voice of the event organising industry, to serve the collective needs of event organisers and to promote the interests of our members and the industry at large. AEO membership enables organisers to work with members of its sister organisations, Association of Event Venues (AEV) and Event Supplier and Services Association (ESSA).
For more information please visit www.aeo.org.uk
About the Association of Event Venues (AEV)
The Association of Event Venues (AEV) serves an established event venue community, and focuses on creating and driving platforms that service fundamental industry needs. AEV is run by its members for the benefit of its members through an elected council of representatives, specialist working groups and a full time secretariat. AEV membership enables venues to work closely with members of the Association of Event Organisers (AEO) and Event Supplier and Services Association (ESSA) to increase the profile and significance of events within the marketing mix.
Twitter: @AEVnews
Website: www.aev.org.uk
About the Event Supplier and Services Association (ESSA)
The Event Supplier and Services Association (ESSA) is a trade association representing contractors and suppliers of goods and services to the exhibition industry. ESSA is run by its members for the benefit of its members through an elected council of representatives, specialist working groups and a full time secretariat, which it shares with the Association of Event Organisers (AEO) and Association of Event Venues (AEV). ESSA co-ordinates joint working groups covering a range of issues into which all sides of the industry have an important input.
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