beambeam (previously known as HBAA) is the trade association for the Meetings, Events, and Accommodation Industry. Driven by leaders, united by collaboration, and representing £70bn* spend into the UK economy. Spearheading representation to government and policymakers, elevating a sector voice, championing change, and sustainable economic health. Underpinned by four pillars: Resilience, Innovation, Ethics, and Quality. beam drives, promotes and models good business between its members. It champions best practice, ethical working, and sound commercial judgment, making beam membership the mark of quality assurance for the sector.

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