The Value of Business Events for Entrepreneurs, the Self-employed and Small Businesses

Are you self-employed or a small business owner? Please can you complete this online survey into the value of business events?https://bit.ly/BusinessEventsSurvey …

Information about this research - This research, carried out by the University of Central Lancashire, will investigate what entrepreneurial individuals and small businesses value most about face-to-face (F2F) business events and their motivations to attend in-person events.

In 2019, over £31 billion was spent on business events in the UK, principally meetings, conferences, and exhibitions. There is, however, comparatively little research to investigate the motivations, value and outcomes from business events.

Small businesses are the backbone of the UK economy. This research aims to understand what business event attendees are seeking, from the specific perspective of entrepreneurial individuals and small businesses.