VisitBritain - China MICE Market Study

VisitBritain has published a China MICE Market Study to support the sector in understanding the characteristics of the Chinese meetings and incentives market.

The China MICE Market Study gives an overview of the market growth in China, the growth of Chinese business visitors to the UK, and the opportunity for events suppliers and destinations in the UK to grow their share of the industry. The study looks in detail at the sub-sectors of the Chinese MICE market, including the ‘corporate incentive market’, ‘association market’ and ‘Chinese clan market’.

The report finds that the immediate opportunity for the UK lies within the ‘corporate incentive market’ after the UK welcomed 3,200 delegates from Perfect China as part of its recent incentive trip.

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