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BDRC Hotel Industry Research Team
The BDRC is a hotel research supplier based in Europe with a specialist dedicated Hotel Industry Research Team. It undertakes proprietary research studies for individual hotel industry clients and publishes several syndicated reports. It also undertakes the 'Quarterly Meetings Market Benchmark Tracker'- (mystery shopping phone calls to monitor and benchmark service standards of C&B staff).
BDRC specialises in brand strategy, product positioning, market segmentation, brand tracking, customer satisfaction, new product development, trade-off analysis and pricing.
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