Event Tourism and Cultural Tourism

This book is divided into two broad themes: event tourism and cultural tourism. The cultural tourism theme covers issues such as: socio-cultural and environmental impacts of tourism development; tourist experiences, motivations and behaviour; development of cultural tourism; hosts and guests; community participation; living heritage; and destination image and branding. The event tourism theme covers issues such as economic, socio-cultural and environmental impacts; tourist experiences, motivations and behaviour; development of event tourism; event management and sponsorship; destination image and branding; and planning and marketing hallmark events.