Description

This book analyses the process of cultural event development, management and marketing and links these processes to their wider cultural, social and economic context. It also provides a blend of practical and academic analysis, with a selection of major events and festivals in cities where 'eventfulness' has been an important element of development strategy. And it examines the reasons why different stakeholders should collaborate, as well as the reasons why cities succeed or fail to develop events and become eventful.This book analyses the process of cultural event development, management and marketing and links these processes to their wider cultural, social and economic context. It also provides a blend of practical and academic analysis, with a selection of major events and festivals in cities where 'eventfulness' has been an important element of development strategy. And it examines the reasons why different stakeholders should collaborate, as well as the reasons why cities succeed or fail to develop events and become eventful.