Events Feasibility and Development

This book seeks to describe the optimum way to develop and grow events. It demonstrates how governments and companies create the event portfolio to maximise their investment. It also describes the creation of event strategies. It looks at issues such as: the process of creating a feasibility study; events forecasting models, asset management and cost-benefit analysis; event strategies and the development of the event portfolio; types of events and their benefits and returns; project management tools and process mapping event management.