Description

This book seeks to provide a complete A-Z of the principles and practices of planning, managing and staging events.It introduces the concepts of event planning and management; presents the study of events management within an academic environment; examines the events industry within its broader business context, covering impacts and event tourism; provides an effective guide for the producers of events; and contains learning objectives and review questions to consolidate learning.This book seeks to provide a complete A-Z of the principles and practices of planning, managing and staging events.It introduces the concepts of event planning and management; presents the study of events management within an academic environment; examines the events industry within its broader business context, covering impacts and event tourism; provides an effective guide for the producers of events; and contains learning objectives and review questions to consolidate learning.