Managing Sport Mega-Events

This book explores global developments in the management of mega-sport events. It seeks to identify and evaluate the current issues and complexities faced by those charged with the responsibility of managing such mega-sport events. It covers: strategic matters exploring the rise of mega-sport events and stakeholder management and governance issues; legacy and how the organisers of mega-sport events can best ensure the management of sustainable events; operational matters including risk management, venue management, transport management, media management, broadcast management, marketing and sponsorship.