Description

This book adopts a stakeholder perspective, structured around the groups and individuals who have an interest in and co-create sports events, including organising committees, promoters, sport organisations, spectators, community groups, sponsors, host governments, the media and NGOs. It surveys key theory, current research, best practice, and moral and ethical considerations.This book adopts a stakeholder perspective, structured around the groups and individuals who have an interest in and co-create sports events, including organising committees, promoters, sport organisations, spectators, community groups, sponsors, host governments, the media and NGOs. It surveys key theory, current research, best practice, and moral and ethical considerations.