Description

This book examines changes in the wider environment that have triggered a new normal for event creation. Heightened attendee expectations, a keener focus upon the return required by funders and wider stakeholders, and an ever more competitive marketplace, coupled with CSR, social media, globalisation and technology, have meant that event creation is now a strategic and multi-layered responsibility. This textbook recognises and articulates this changed reality for students and professionals.This book examines changes in the wider environment that have triggered a new normal for event creation. Heightened attendee expectations, a keener focus upon the return required by funders and wider stakeholders, and an ever more competitive marketplace, coupled with CSR, social media, globalisation and technology, have meant that event creation is now a strategic and multi-layered responsibility. This textbook recognises and articulates this changed reality for students and professionals.