Description

This book introduces students to fundamental strategic management principles in a Tourism, Hospitality and Events context and brings theory to life by integrating a host of industry-based case studies and examples. It includes new content on emerging strategic issues affecting the tourism, hospitality and events industries, such as innovation, employment, culture and sustainability.This book introduces students to fundamental strategic management principles in a Tourism, Hospitality and Events context and brings theory to life by integrating a host of industry-based case studies and examples. It includes new content on emerging strategic issues affecting the tourism, hospitality and events industries, such as innovation, employment, culture and sustainability.