Description

This book provides students and event managers with an insight into the strategic management of sports events of all scales and types, from international mega-events to school sports. It combines a conceptual framework with a practical, step-by-step guide to planning, organising, managing and evaluating events. It also explains the importance of adopting a strategic approach, showing how to implement strategies that lead to successful outcomes over the short and long term.This book provides students and event managers with an insight into the strategic management of sports events of all scales and types, from international mega-events to school sports. It combines a conceptual framework with a practical, step-by-step guide to planning, organising, managing and evaluating events. It also explains the importance of adopting a strategic approach, showing how to implement strategies that lead to successful outcomes over the short and long term.