Description

This book is designed for sales and marketing staff working in conference venues. It provides a guide to the wide range of techniques required by such staff to enable them to secure meetings and events business for their venue. It includes guidance on key tools and techniques from traditional face-to-face selling, negotiating skills and the use of social media to site inspections and exhibiting at trade shows.This book is designed for sales and marketing staff working in conference venues. It provides a guide to the wide range of techniques required by such staff to enable them to secure meetings and events business for their venue. It includes guidance on key tools and techniques from traditional face-to-face selling, negotiating skills and the use of social media to site inspections and exhibiting at trade shows.