Description

This is the first phase of a 3-phase study seeking to highlight best practices in destination marketing organisation strategy in the 21st century. The initial results are based on responses from 327 DMOs worldwide. The Phase 1 study research identified three transformational opportunities for DMOs: interacting with and leveraging the new marketplace; growing and sustaining the destination brand; evaluating and evolving the DMO business modelThis is the first phase of a 3-phase study seeking to highlight best practices in destination marketing organisation strategy in the 21st century. The initial results are based on responses from 327 DMOs worldwide. The Phase 1 study research identified three transformational opportunities for DMOs: interacting with and leveraging the new marketplace; growing and sustaining the destination brand; evaluating and evolving the DMO business model