Description

The objective of the report is to provide ECM members with a monitoring and benchmarking tool supplying practical and actionable intelligence on the volume and the economic significance of convention business to city destinations. The report is based on a database containing information on more than 130,000 corporate and non-corporate meetings which took place in a sample of 58 European cities between 2009 and 2014. These meetings could be of international or national scope.The objective of the report is to provide ECM members with a monitoring and benchmarking tool supplying practical and actionable intelligence on the volume and the economic significance of convention business to city destinations. The report is based on a database containing information on more than 130,000 corporate and non-corporate meetings which took place in a sample of 58 European cities between 2009 and 2014. These meetings could be of international or national scope.