Global Destination Report 2024

The Business of Events (TBOE), in partnership with ICC Belfast, has unveiled the highly anticipated Global Destination Report 2024 at IBTM World, presenting an in-depth look at the global business events sector’s evolving landscape. The report explores economic contributions, budget stability, government support, and the need for stronger industry advocacy across regions, while identifying the successes and challenges that continue to shape the sector.

Commissioned by The Business of Events, this year’s report has again been produced in collaboration with SFA Connect, ICC Belfast, and IBTM World, with a focus on insights from industry stakeholders in global destinations.

Building on previous reports, the Global Destination Report 2024 offers critical data and recommendations for industry leaders and policymakers to strengthen the business events sector, drive economic growth, and foster international collaboration.