Description

Not strictly research, the report is nevertheless a useful pulling together of articles by a variety of contributors. It examines many issues and trends within the global meetings industry, including its economic importance, city marketing strategies to win meetings business, how business events can bring added value, strategic partnerships, political initiatives, exhibition sector development, technology, crisis management. It also includes a number of case studiesNot strictly research, the report is nevertheless a useful pulling together of articles by a variety of contributors. It examines many issues and trends within the global meetings industry, including its economic importance, city marketing strategies to win meetings business, how business events can bring added value, strategic partnerships, political initiatives, exhibition sector development, technology, crisis management. It also includes a number of case studies