Description

This report is based on research carried out among 34 destinations, conference centres and national tourism organisations globally, and includes comparisons with earlier research undertaken in 2010. It examines the staffing of ambassador programmes, budgets, targets, recruitment methods, the size of programmes, communications with ambassadors, the use of social media networks, the economic impact of ambassador programmes, and current and future trends.This report is based on research carried out among 34 destinations, conference centres and national tourism organisations globally, and includes comparisons with earlier research undertaken in 2010. It examines the staffing of ambassador programmes, budgets, targets, recruitment methods, the size of programmes, communications with ambassadors, the use of social media networks, the economic impact of ambassador programmes, and current and future trends.