Description

This report combines qualitative and quantitative research, comprising interviews with four global brands and a survey of event industry professionals. It examines whether brands create a culture for sustainability within their events as successfully or robustly as they do within their corporate culture. It also looks at future opportunities and includes a case study of Copenhagen as a 'capital of sustainable meetings'.This report combines qualitative and quantitative research, comprising interviews with four global brands and a survey of event industry professionals. It examines whether brands create a culture for sustainability within their events as successfully or robustly as they do within their corporate culture. It also looks at future opportunities and includes a case study of Copenhagen as a 'capital of sustainable meetings'.