Scotland's National Events Strategy 2024-2035

Scotland’s National Events Strategy 2024-2035 aims to build on the events industry’s many achievements to date.  The strategy refresh has been shaped by the Scottish Government, our Industry and Events Directorate, Scotland’s Events Industry Advisory Group (EIAG), Local Authorities, COSLA, Trade Union representatives, and those who responded to the consultation process.

Scotland first developed a national strategic approach to events in 2008.  Since then, Scotland has:

• successfully established a global reputation for excellence in events delivery
• supported a strong and dynamic events industry
• produced a world-class portfolio of business, sport, and cultural events that contribute significant economic, social, and cultural benefits to Scotland.

The refreshed 2024 to 2035 strategy aims to provide a strategic focus for all those involved in planning, securing, supporting, and delivering events of all sizes in Scotland. It will help build on our status as a world-leading events destination.