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The Business of Storytelling
The Business of Storytelling
Description
This paper explains how the rise of the international knowledge economy and the influx of digitally expert millennials into the industry have changed the way corporate meeting planners evaluate destinations, and how content marketing provides a prime opportunity to target and build relationships with these specific event organisers.
This paper explains how the rise of the international knowledge economy and the influx of digitally expert millennials into the industry have changed the way corporate meeting planners evaluate destinations, and how content marketing provides a prime opportunity to target and build relationships with these specific event organisers.
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