The View from the Other Side of the Pond - Hidden Challenges and Intelligent Solutions to Global Meetings Management Consolidation

A European perspective on the benefits of introducing a strategic meetings management programme (SMMP), compared with practices and developments in the USA. The white paper also looks at the challenges and solutions for global meetings management consolidation. It claims that European meetings management alignment requires a focus on communication, cooperation and cost capture. Key stakeholder interviews reveal best practices in successful meetings management programmes.