Industry Research

The recent research, which was based on responses from 109 event venues, suppliers, agents and destinations provides valuable benchmarks and trends to help your organisation understand its position within the sector.

At a glance…

. 46% are down on their revenue forecasts for 2025
. 66% are confident they will meet their 2025 revenue target
. 64% have increased their prices to combat rising costs
. 26% have reduced their workforce to combat rising costs
. 30% feel clients are rarely requesting sustainability initiatives in RFPs.

The 2024 economic impact study shows the UK events industry adds £11.5bn to UK economy.

The Hometown Glory report builds on UK Music’s work looking at regional economic trends and provides new insights and strategies to grow music scenes and industries at a local level across the country.

In September 2025, LIVE, the voice of the UK’s live music industry, has published its 2024 annual report which incorporates analysis from 55,000 gigs, concerts, festivals and events, showing that the sector has enjoyed another record year.

The BTA has just released a new White Paper 'Beyond the Boardroom: The Real Faces & Ecnomic Value of Travelling for Work in the UK'. The white paper uncovers the true diversity of the UK’s mobile workforce — from community nurses and skilled tradespeople to consultants and caterers. The research reveals a powerful truth: work travel isn’t about luxury flights and corner offices — it’s about the essential journeys that keep the UK running.