Book

This book aims to provide the most current and effective resources for managing special events and critical incidents. It relies on case studies and after action reports that examine the lessons learned from a multitude of previous events and incidents. The text identifies and examines best practices and recommended approaches, providing a variety of checklists and planning tools.

This book is devoted to developing knowledge and theory about planned events. It focuses on event planning and management, outcomes, the experience of events and the meanings attached to them, the dynamic processes shaping events and why people attend them.

This book is designed as a practical handbook for PR and events professionals. It features real-life case studies and aims to provide essential practical guidance, tips and tools, for use both by students and events practitioners.

This book seeks to provide students and event managers with a complete insight into the strategic and innovative marketing of events of all scales and types. The book builds a conceptual framework for the development, planning, implementation and evaluation of innovative communication strategies for the marketing of events, and the effective use of events as an innovative communications method in general organisational marketing.

This book provides an introduction to the management of operations for the event planner and venue provider. Taking an holistic view of an event enterprise, it links the traditional topics within operations management to present a coherent and hands-on approach specifically for the events manager.