Book

This book covers the planning and logistics of conferencing, budgeting, using technology, and delivering a winning event

Aimed at HR practitioners and managers,this book offers a practical resource for understanding, measuring and building engagement. It includes engagement theory, an understanding of psychology, and practical tools, techniques and diagnostics.

This book provides practical advice for anyone responsible for constructing effective motivation programmes or incentive schemes for staff, salespeople and distributors.

This book examines changes in the wider environment that have triggered a new normal for event creation. Heightened attendee expectations, a keener focus upon the return required by funders and wider stakeholders, and an ever more competitive marketplace, coupled with CSR, social media, globalisation and technology, have meant that event creation is now a strategic and multi-layered responsibility. This textbook recognises and articulates this changed reality for students and professionals.

This book is divided into three parts: 1. Consumer decision making and tourist experience: including advertising and word-of-mouth marketing, touristic consumption, the role of emotions in consumer decision making, tourist decision strategies in a multi-level perspective, and the concept of travel horizon 2. Destination image, positioning and branding: including issues in nation branding, issues for urban destinations, sports tourism and motorsports, tourism brand personality and issues in co-branding 3. Destination stakeholders and networks: including the role of brands in dialectical relationships, and networking for market diversification