Book

This book explores global developments in the management of mega-sport events. It seeks to identify and evaluate the current issues and complexities faced by those charged with the responsibility of managing such mega-sport events. It covers: strategic matters exploring the rise of mega-sport events and stakeholder management and governance issues; legacy and how the organisers of mega-sport events can best ensure the management of sustainable events; operational matters including risk management, venue management, transport management, media management, broadcast management, marketing and sponsorship.

This book introduces students to the unique application of HR principles in the context of a highly complex event environment. It links theory, research and application and looks at the purpose and processes of managing such a sizeable and varied workforce in a pressured environment through the differing types of events from sporting to arts to business events.

This book examines the practices, procedures and safeguards associated with the identification, analysis, response planning, and control of the risks surrounding events of all types.

This book is designed for sales and marketing staff working in conference venues. It provides a guide to the wide range of techniques required by such staff to enable them to secure meetings and events business for their venue. It includes guidance on key tools and techniques from traditional face-to-face selling, negotiating skills and the use of social media to site inspections and exhibiting at trade shows.

This book draws together the relationship between event design and the experience of consumers and participants. It explores and analyses the event experience of the individual and how this can be controlled by design.