Book

This book seeks to describe the optimum way to develop and grow events. It demonstrates how governments and companies create the event portfolio to maximise their investment. It also describes the creation of event strategies. It looks at issues such as: the process of creating a feasibility study; events forecasting models, asset management and cost-benefit analysis; event strategies and the development of the event portfolio; types of events and their benefits and returns; project management tools and process mapping event management.

This textbook provides students with an introduction to the theoretical underpinnings and practicalities of managing the marketing of events. It explores the marketing of events from both supply and demand perspectives.

This book seeks to provide a complete A-Z of the principles and practices of planning, managing and staging events.It introduces the concepts of event planning and management; presents the study of events management within an academic environment; examines the events industry within its broader business context, covering impacts and event tourism; provides an effective guide for the producers of events; and contains learning objectives and review questions to consolidate learning.

This book provides students and event managers with an insight into the strategic management of sports events of all scales and types, from international mega-events to school sports. It combines a conceptual framework with a practical, step-by-step guide to planning, organising, managing and evaluating events. It also explains the importance of adopting a strategic approach, showing how to implement strategies that lead to successful outcomes over the short and long term.

This is a dictionary of terminology used in the international congress and meetings industry. The latest edition includes 1100 words in 15 languages. It aims to cover every aspect of the services, techniques, organisation and equipment relating to international events.