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This book brings together a range of international experts in the fields of events, design and imagineering to examine the event design process. It explores the entire event experience from conception and production to consumption and co-creation.
This book adopts a stakeholder perspective, structured around the groups and individuals who have an interest in and co-create sports events, including organising committees, promoters, sport organisations, spectators, community groups, sponsors, host governments, the media and NGOs. It surveys key theory, current research, best practice, and moral and ethical considerations.

Events Management
 4 KB
 23-03-2016

This introductory textbook explores the multi-disciplinary nature of events management and aims to provide the practical skills and professional knowledge students need to succeed in the events industry. It introduces the key issues facing the contemporary events industry, from health, safety and risk management to sustainability to developing a market-oriented business.

Policing Major Events
 4 KB
 23-03-2016

This book explores the complex set of factors comprising the policing of major events.

Event Sponsorship
 4 KB
 23-03-2016

This book begins with an investigation of the origins of sponsorship and then considers all important elements of events sponsorship management.