Book

This book is based on primary research using participant observation, as well as in-depth interviews with event participants, event managers and government officials involved in over 50 international events to gain new perspectives into audience behaviour and participatory events.

This book is a practical, step-by-step guide taking readers through the key aspects of how to identify, evaluate and manage event sustainability issues and impacts - for events of any style and scale, anywhere in the world.

The content of this book is written from a researcher's point of view and provides a step-by-step guide to accomplishing a project or dissertation in the field of events. The reader is guided right from the beginning in selecting a topic for research, identifying aims, objectives and questions and then determining which research methods are the most appropriate and practical. Readers are then shown how to analyse and interpret their data as well as write up the project.

This book examines the social and cultural aspects of sustainability in the field of events. It brings together emerging critical perspectives, conceptual frameworks and contemporary case studies.

This book analyses the process of cultural event development, management and marketing and links these processes to their wider cultural, social and economic context. It also provides a blend of practical and academic analysis, with a selection of major events and festivals in cities where 'eventfulness' has been an important element of development strategy. And it examines the reasons why different stakeholders should collaborate, as well as the reasons why cities succeed or fail to develop events and become eventful.