Book

This collection is of particular interest for anyone who intends to enter a bidding process for a major sporting event. It offers the host of an event a good introduction to the potential ways to generate economic benefits and will enhance understanding of the economics behind major sporting events.

This book analyses the process of cultural event development, management and marketing and links these processes to their wider cultural, social and economic context. It also provides a blend of practical and academic analysis, with a selection of major events and festivals in cities where 'eventfulness' has been an important element of development strategy. And it examines the reasons why different stakeholders should collaborate, as well as the reasons why cities succeed or fail to develop events and become eventful.

This book introduces students to fundamental strategic management principles in a Tourism, Hospitality and Events context and brings theory to life by integrating a host of industry-based case studies and examples. It includes new content on emerging strategic issues affecting the tourism, hospitality and events industries, such as innovation, employment, culture and sustainability.

This book addresses contemporary issues concerning the potential of festivals and events to produce economic, social, cultural and community benefits. It incorporates a range of international perspectives and provides a global look at current trends and topics.

This book focuses on core marketing and PR current theory specifically relevant to the events industry and introduces topics such as marketing strategy, the consumer, marketing PR and how to use the internet to promote events.