Book

This book provides an introduction to the management of operations for the event planner and venue provider. Taking an holistic view of an event enterprise, it links the traditional topics within operations management to present a coherent and hands-on approach specifically for the events manager.

This book is a practical, step-by-step guide taking readers through the key aspects of how to identify, evaluate and manage event sustainability issues and impacts - for events of any style and scale, anywhere in the world.

This book is divided into two broad themes: event tourism and cultural tourism. The cultural tourism theme covers issues such as: socio-cultural and environmental impacts of tourism development; tourist experiences, motivations and behaviour; development of cultural tourism; hosts and guests; community participation; living heritage; and destination image and branding. The event tourism theme covers issues such as economic, socio-cultural and environmental impacts; tourist experiences, motivations and behaviour; development of event tourism; event management and sponsorship; destination image and branding; and planning and marketing hallmark events.

The content of this book is written from a researcher's point of view and provides a step-by-step guide to accomplishing a project or dissertation in the field of events. The reader is guided right from the beginning in selecting a topic for research, identifying aims, objectives and questions and then determining which research methods are the most appropriate and practical. Readers are then shown how to analyse and interpret their data as well as write up the project.

This book examines the social and cultural aspects of sustainability in the field of events. It brings together emerging critical perspectives, conceptual frameworks and contemporary case studies.