Book

This book provides an introduction to the practice of managing an event, festival, conference or congress. It highlights key theories, concepts and models by using a range of case studies and examples.

This new edition seeks to cover all of the skills and knowledge students need to become successful event managers. It describes how to design, plan, market and stage an event, how to manage staff and staffing problems, and how to ensure the safety of everyone involved.

This book provides step-by-step advice needed to exhibit successfully. It shows how to set objectives, budget for an event and measure its success in ROI, choose the right show and find the right audience, turn leads into business, design booths, work the show, gather information and intelligence, and more.

This book features 'straightforward advice' on operating a successful special events business. It includes guidance on developing a strategy, identifying potential clients, developing proposals, building an event budget, coordinating with contractors, and more. It also has a section on designing successful events.

This book is divided into three parts, which reflect defining principles of greener meetings and events: Innovation, Conservation, and Education.