Book

This book provides step-by-step advice needed to exhibit successfully. It shows how to set objectives, budget for an event and measure its success in ROI, choose the right show and find the right audience, turn leads into business, design booths, work the show, gather information and intelligence, and more.

This book examines the practices, procedures and safeguards associated with the identification, analysis, response planning, and control of the risks surrounding events of all types.

This book describes the Phillips ROI methodology for evaluating events, utilising the five levels of measurement.

This book draws together the relationship between event design and the experience of consumers and participants. It explores and analyses the event experience of the individual and how this can be 'controlled' by design.

This book provides an introduction to the management of operations for the event planner and venue provider. Taking an holistic view of an event enterprise, it links the traditional topics within operations management to present a coherent and hands-on approach specifically for the events manager.