Book

This book takes the reader behind the scenes of event planning and explains all aspects of organising and strategic planning. It is designed for use both by the professional event planner and clients who are dealing with planners.

This book features 'straightforward advice' on operating a successful special events business. It includes guidance on developing a strategy, identifying potential clients, developing proposals, building an event budget, coordinating with contractors, and more. It also has a section on designing successful events.

This book is divided into three parts, which reflect defining principles of greener meetings and events: Innovation, Conservation, and Education.

This book is a hands-on guide to producing and managing gatherings in the MICE industry. It provides step-by-step, in-depth coverage of the production and logistical factors that event managers must oversee. Chapters incorporate the Meeting and Business Events Competency Standards (MBECS).

This book provides step-by-step advice needed to exhibit successfully. It shows how to set objectives, budget for an event and measure its success in ROI, choose the right show and find the right audience, turn leads into business, design booths, work the show, gather information and intelligence, and more.