Industry Research

As part of the Discover England Fund we are delivering a programme of research to support product development in England. Business Events Research Report focuses on understanding decision making for meeting and conference locations as well as awareness and consideration of British cities for business events.

As part of the Discover England Fund, VisitBritain are delivering a programme of research to support product development in England.

Understand decision making for meeting and conference locations as well as awareness and consideration of British cities for business events in the following report:

Business Events Research (PDF, 2.7 MB). Published July 2017. 

This report is based on research carried out among students, delegates and event organisers into their experiences of meetings and learning and what are the factors that make for successful meetings. Millennials' expectations are to learn something valuable and to develop benefiticial relationships. More is needed from meetings to encourage passion and enthusiasm and to maintain motivation in order to promote increased productivity in the future.

Published in March 2017 by the Tourism Alliance.

Published in March 2017 by the Tourism Alliance.