Industry Research

This is a periodic (every three to five years), large-scale survey covering multiple aspects of meetings held by international organisations and associations. It is designed to help all involved in the process of organising international meetings to get a sense of changes over the years and the challenges of the current environment.

This is the first phase of a 3-phase study seeking to highlight best practices in destination marketing organisation strategy in the 21st century. The initial results are based on responses from 327 DMOs worldwide. The Phase 1 study research identified three transformational opportunities for DMOs: interacting with and leveraging the new marketplace; growing and sustaining the destination brand; evaluating and evolving the DMO business model

This paper pulls together the results from a number of studies around the world examining and assessing the value of business events to national economies and to wider society in general (often referred to as 'beyond tourism benefits'). It provides a critique of the various studies and also makes recommendations for other countries to undertake new studies.

This in-depth report is the result of five years of research and seeks to identify the critical factors for the success of European meeting venues with a capacity of at least 2,000 (in plenary session, in a theatre set-up) in the main hall, covering 34 countries in Western and Eastern Europe and in the Mediterranean rim.

This annual survey of IAPCO members' activities is undertaken to identify the position of IAPCO members in the global meetings marketplace. It shows that, in 2014, IAPCO members organised 7075 meetings worldwide totalling over 2.86 million delegates and more than 0.63 million metres of exhibits, representing an economic impact of over 4.63 billion euros.