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Industry Research

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This in-depth report is the result of five years of research and seeks to identify the critical factors for the success of European meeting venues with a capacity of at least 2,000 (in plenary session, in a theatre set-up) in the main hall, covering 34 countries in Western and Eastern Europe and in the Mediterranean rim.

The Value of Business Events
 4 KB
 13-11-2016

This paper pulls together the results from a number of studies around the world examining and assessing the value of business events to national economies and to wider society in general (often referred to as 'beyond tourism benefits'). It provides a critique of the various studies and also makes recommendations for other countries to undertake new studies.
This study builds on an earlier 2012 study and is based on responses from 212 meeting planners with global meeting planning responsibilities. It looks at best practices by destination marketing organisations (DMOs) from a planner's perspective, but also includes information on challenges facing the industry. It also identifies the most and least successful DMOs.

2015 'Convene' Salary Survey
 4 KB
 13-11-2016

Annual salary survey (focusing on USA and Canada)
Buyer trends for UK association buyers and London upscale hotel venue trends