Industry Research

Published in March 2017 by the Tourism Alliance.

Published in March 2017 - Industry’s first ever White Paper concerned with the future of outdoor events released by the National Outdoor Events Association (NOEA) and GL events. The Future’s Forum White Paper was created following a meeting involving high profile members of the industry, asked to predict trends that will shape its future.

This report is an analysis of the unique and unusual venues sector within the UK's meetings and events industry. The report pulls together data from several sources, including published industry reports, interviews and case studies.

This report highlights and summarises a number of topical issues and trends for the meetings, events, accommodation and travel sectors. It includes sections on: sustainability, meetings management software, meetings technology, new apps, contagious content.

This is the first phase of a 3-phase study seeking to highlight best practices in destination marketing organisation strategy in the 21st century. The initial results are based on responses from 327 DMOs worldwide. The Phase 1 study research identified three transformational opportunities for DMOs: interacting with and leveraging the new marketplace; growing and sustaining the destination brand; evaluating and evolving the DMO business model