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Industry Research

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The Value of Business Events
 4 KB
 13-11-2016

This paper pulls together the results from a number of studies around the world examining and assessing the value of business events to national economies and to wider society in general (often referred to as 'beyond tourism benefits'). It provides a critique of the various studies and also makes recommendations for other countries to undertake new studies.

The Value of Expertise
 4 KB
 13-11-2016

This research examines four themes: the need for expertise on the part of event bookers; the need for companies and organisations to respect off-site training and its demands on delegates; connectivity with free and fast Wi-Fi in venues; price factors including hidden extras appearing on venue invoices to clients.

The Value of Satisfaction
 4 KB
 13-11-2016

A report into how customer satisfaction affects the value of meetings, conferences and events. It examines a number of factors including the knowledge and helpfulness of venue staff, experiences with venue food and catering, invoicing issues, and disruptions to meetings.

Touchstone
 4 KB
 13-11-2016

Touchstone is an online research tool designed specifically for the Meetings Industry Association delivering competitive set bench marking on a local, regional and national basis. Touchstone will give business intelligence on an achieved rates basis to enable you to measure your business performance against the rest.

Tourism Atlas
 4 KB
 13-11-2016

This is an online mapping tool which provides a visual representation of all tourism data across the UK at the county or unitary authority level. It brings together the official statistics from: - The International Passenger Survey (tourism visits from non-UK residents) - The Annual Population Survey (tourism employment data) - The Inter-Departmental Business Register (data on tourism businesses) - The Great Britain Tourism Survey (domestic overnight visits) - The Great Britain Day Visits Survey (domestic tourism day visits) - Contextual data from the UK Census 2011 and Council Taxbase statistics (for second home data) - Ad hoc analysis from the Tourism Intelligence Unit at the Office for National Statistics